The word creativity is used frequently and I find that people say that more of it is needed.

What are people really looking for?  More options, ideas, or alternatives?

The simplest way to be creative is to bring another perspective or show an object in a different light.  It’s not just about making something look cool, but it’s about composing things in a way that is dynamic, simple, and elegant.

Creativity can also come from linking patterns, developing a unique solution, or figuring out a way to work that saves time or money.

Creativity is the result of doing, experimenting, and, most importantly, play.