Finding value

shopping

One company wants to attack another by expanding into its market.  The new products they create will include variants on what the company being attacked makes.  The hope is that these blended product concepts will be familiar enough to people that it will lure them away from what they are currently using. If Company A makes product X and Company … Read More

Instagram moments

stained glass

Are you serving the needs of a client or creating a moment that can be shared on Instagram? This is the question that architects and designers now face. It’s certainly possible to do both. Driving social media traffic and getting clicks shouldn’t drive your work.  It’s a by-product of good design.  

Adjacent ideas

black and white

Facing increasing competition and the prospect of moderate growth, restaurants are starting to deliver food. Food delivery isn’t a new idea.  However, the concept was enabled by technology and the demand for quality food. Finding new ways to stimulate growth isn’t as hard as you might think.  Adjacent markets or industries may offer clues about what to do next.  It’s … Read More