Hi, I’m Scott. I’m a growth hacker. I write about big ideas in business, culture, design, and tech. I work with executives, startups, and entrepreneurs on telling their stories. Let’s grow together.
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April 24, 2019One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will be familiar enough to people that it will lure... -
April 23, 2019Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick...
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April 22, 2019Pushing your vision through every aspect of your project is the sign of an experienced designer. No stones are left unturned and no details are forgotten. Whether designing a building, writing a book or forming a new company your impression of the future should...
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April 21, 2019A focused narrative can tell a story, communicate meaning, and have the effect of building community. Remove context and a story can become abstract and conceptual. Regardless of how you approach telling your story, having a good sense of your central theme and what you value...
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April 20, 2019You can drown in information. Without a way to define what you are seeing it may be difficult to find what you need. When the right questions are asked then answers will emerge. Instead of looking for quick answers, take the time to develop good questions.
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April 19, 2019As fast as the present seems to move, the future appears to be moving quicker. Although movement can feel like progress, being still can bring a sense of calm. Maybe the future isn't in being busy, but rather in simplicity.
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April 18, 2019It’s comfortable to make marginal changes to things that you know well. Profits will likely remain steady over time, you know the business, and the level of risk can be effectively managed. Making an exponential leap requires not only a leap of faith and...
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April 17, 2019Are you serving the needs of a client or creating a moment that can be shared on Instagram? This is the question that architects and designers now face. It's certainly possible to do both. Driving social media traffic and getting clicks shouldn't drive your work. It's a...