Hi, I’m Scott. I’m a growth hacker. I write about big ideas in business, culture, design, and tech. I work with executives, startups, and entrepreneurs on telling their stories. Let’s grow together.

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Business
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  • white paper
    Design
    April 26, 2019
    Capturing attention
    Show me what the future will look like. Offer a vision for what could be. Talk about what may be coming next. Tell me how to get from here to there. Capturing someone's attention can be as simple as helping them see the world from a different perspective.
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  • words
    Culture
    April 25, 2019
    Narratives
    A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across cultures and serve to both bring people together and also...
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  • shopping
    Business
    April 24, 2019
    Finding value
    One company wants to attack another by expanding into its market.  The new products they create will include variants on what the company being attacked makes.  The hope is that these blended product concepts will be familiar enough to people that it will lure...
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  • bamboo mat
    Technology
    April 23, 2019
    A nuanced approach
    Not all problems can be solved with blunt force.  A softer approach enables you to be more nuanced in your solution.  It involves becoming deeply familiar with your customer.  Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick...
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  • umbrella
    Design
    April 22, 2019
    Expanded vision
    Pushing your vision through every aspect of your project is the sign of an experienced designer.  No stones are left unturned and no details are forgotten.  Whether designing a building, writing a book or forming a new company your impression of the future should...
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  • web
    Culture
    April 21, 2019
    Converting connections
    A focused narrative can tell a story, communicate meaning, and have the effect of building community. Remove context and a story can become abstract and conceptual. Regardless of how you approach telling your story, having a good sense of your central theme and what you value...
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  • fog
    Business
    April 20, 2019
    Good questions
    You can drown in information. Without a way to define what you are seeing it may be difficult to find what you need. When the right questions are asked then answers will emerge. Instead of looking for quick answers, take the time to develop good questions.
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  • pattern
    Technology
    April 19, 2019
    Future simple
    As fast as the present seems to move, the future appears to be moving quicker. Although movement can feel like progress, being still can bring a sense of calm. Maybe the future isn't in being busy, but rather in simplicity.
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