The best businesses are formed out of personal experiences, according to Simon Sinek. Your experiences serve as a foundation for future growth, and your memories are like roots that can provide stability and resources.

“So, there are many ways. A “why” is an origin story. It is the reason why we get out of bed in the morning. It’s the reason why we started the business in the first place. The best businesses are usually formed out of personal experience where I personally suffered a problem or somebody I love or care about suffered something and the solution that I found became the business that we built.

The weaker businesses tend to be ones where I looked in a magazine, I saw there was an opportunity, and I decided to start a business.

And the reason is because people aren’t really passionate about that. We’re passionate for the things we actually do in our lives. Take a look at Airbnb. Airbnb was started because a bunch of people came for a conference and they opened up their home and had people stay in this air bed and breakfast.”

— Simon Sinek

Personal experience in business can manifest itself in different ways:

There is power in personal experiences. It can enable you to connect with others in a meaningful way and bring forth your passion. The effect is that it can contribute to building and strengthening your reputation.

Richard Branson: The Importance of Personal Experience  (Virgin)

How To Turn Your Life Experience Into A Business  (Entrepreneurs Journey)

What is the personal experience of people who started their business from zero capital, with little or no experience, and turned it into a profitable venture?  (Quora)

The Power of Using Your Personal Experiences  (Inc.)

How to market your personal experience business  (The Business Journals)

The more you connect with yourself, the more you will connect with others:

7 Reasons Why Connection With Self and Others Is So Important  (Huffington Post)

How to Make a Personal Connection with Customers  (Entrepreneur)

10 Ways to Deepen Your Connections With Others  (The Chopra Center)

Why We Are Wired to Connect  (Scientific American)

Connect to Thrive  (Psychology Today)

“I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.” ”

— Brene Brown

“The world is so empty if one thinks only of mountains, rivers & cities; but to know someone who thinks & feels with us, & who, though distant, is close to us in spirit, this makes the earth for us an inhabited garden.”

— Johann Wolfgang von Goethe

“We cannot live only for ourselves. A thousand fibers connect us with our fellow men; and among those fibers, as sympathetic threads, our actions run as causes, and they come back to us as effects.”

— Herman Melville
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