One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will be familiar enough to people that it will lure them away from what they are currently using. If Company A makes product X and Company … Read More
Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick start an effort, but can be ineffective for longer-term growth and client satisfaction.