Capturing attention

white paper

Show me what the future will look like. Offer a vision for what could be. Talk about what may be coming next. Tell me how to get from here to there. Capturing someone’s attention can be as simple as helping them see the world from a different perspective.

Finding value

shopping

One company wants to attack another by expanding into its market.  The new products they create will include variants on what the company being attacked makes.  The hope is that these blended product concepts will be familiar enough to people that it will lure them away from what they are currently using. If Company A makes product X and Company … Read More

Good questions

fog

You can drown in information. Without a way to define what you are seeing it may be difficult to find what you need. When the right questions are asked then answers will emerge. Instead of looking for quick answers, take the time to develop good questions.