What Problem Will it Solve?

the right problem

People can be attracted to what’s shiny and new. Perhaps it’s just human nature that people like to have the latest new tool, resource, or staff. It can be invigorating to have what no else has. I find it difficult to keep up with what I should be using next and tend to stick with what works. Sometimes this means … Read More

Capturing attention

white paper

Show me what the future will look like. Offer a vision for what could be. Talk about what may be coming next. Tell me how to get from here to there. Capturing someone’s attention can be as simple as helping them see the world from a different perspective.

Narratives

words

A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across cultures and serve to both bring people together and also divide them. They can shift over time as circumstances change or as people evolve and … Read More