Every interaction with a customer–a text, email, call, or meeting–is an opportunity to create value.

How you communicate with others is just as important as what you are actually saying.

Are you clear, concise, and responsive?  Do you give people space and time to respond?

Words carry meaning.  Think carefully about what you are communicating.  The right choice of words at the right time can convert new contacts to customers and strengthen your relationship with your existing ones.