A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across cultures and serve to both bring people together and also divide them. They can shift over time as circumstances change or as people evolve and … Read More
Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick start an effort, but can be ineffective for longer-term growth and client satisfaction.
Pushing your vision through every aspect of your project is the sign of an experienced designer. No stones are left unturned and no details are forgotten. Whether designing a building, writing a book or forming a new company your impression of the future should touch all aspects of your work. As one’s vision becomes more granular it becomes more comprehensive … Read More