The transition between one technology and another is driven by demand.
People may want something that’s faster, easier, or more convenient. The new technology often serves to remove friction from a process in our lives.
The speed of the transition is tough to predict. So is the length of time that the new technology will remain relevant to customers. When the demand shifts, it’s time for technology to evolve.
Keeping up with a shifting market and the fickle desires of customers is a complicated business. The people that do it best keep one eye on the present and another looking out at the horizon.