Pattern recognition is a powerful tool that we use every day, often without even realizing it. Our brains are constantly on the lookout for patterns, helping us make sense of the world around us. For instance, when we see a series of objects arranged in a certain way, we automatically interpret it as a meaningful sequence, such as a row … Read More
Finding value
One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will be familiar enough to people that it will lure them away from what they are currently using. If Company A makes product X and Company … Read More
Converting connections
A focused narrative can tell a story, communicate meaning, and have the effect of building community. Remove context and a story can become abstract and conceptual. Regardless of how you approach telling your story, having a good sense of your central theme and what you value is critical. It can drive your story forward and tie it together over multiple … Read More