Reflections on writing 700 blog posts

lightbulb turned on

A few days ago I published my 700th daily blog post. Here are a few notes on the experience and what I’ve learned along the way:

I started in early 2015 and the first 90 days were the toughest. The longest continuous stretch was 400 days in a row. The more often you write then the easier it gets.

I don’t worry about how many “likes” a post gets or if anyone is actually reading my work. It’s not about the numbers, it’s about working through ideas and sharpening my perception.

I started the blog on Squarespace and now I use WordPress. I share the posts on Twitter and Facebook. Twitter has been the most effective for gaining new readers.

I write the daily blog post first thing in the morning. I find that I can quickly scan the news, get an idea, and complete a post in 10 minutes. I keep a notebook to write down ideas that come to me during the day.

The most popular post by far was one that contained no words and only five pictures:  A Visual Definition of Strategy.

Writing daily has led to requests for longer form articles, speaking opportunities, running workshops, and consulting work. I’ve also made new friends in a variety of industries and from various countries around the world. One of the posts became required reading at a design school in Australia.

What’s next for the blog? I’m going to continue to post daily and hopefully inspire others to do the same. It’s the single best investment that I’ve made in myself over the past years.  The blog has not only opened doors, but it has helped me clarify the value that I provide.

{A special thanks goes to Seth Godin for being a continuous source of inspiration}