Talking is like paint.  Done well and it can make something look (and sound) better.  When a topic is presented poorly it can cause people to lose confidence or interest in what you are doing.

Talking is more than just about the words that you use.  The tone, form, and structure of your speech can have just as much impact as your words.

When you frame your presentation or topic the right way, you make it more accessible to others.  Resonating with your audience starts with understanding who they are, what they are interested in, and what they might want to hear.