Ideas are like alchemy. You take what already exists and turn it into something new.

The key is not to find new ideas, but to see the old ones in new ways. This is what modern alchemy (i.e. innovation, transformation, growth, change) is all about.

It’s about taking the familiar and making it different, taking the ordinary and making it extraordinary.

With a little creativity, anything can be transformed.

The next time you’re looking for a new idea, don’t go out and search for it. Just look at the world around you in a new way, and see what magic you can create.

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