Instagram moments

stained glass

Are you serving the needs of a client or creating a moment that can be shared on Instagram? This is the question that architects and designers now face. It’s certainly possible to do both. Driving social media traffic and getting clicks shouldn’t drive your work.  It’s a by-product of good design.  

Becoming

blue water

It’s difficult to make something last.  With a context that is always changing, people and organizations need to learn to change to survive.  A person that starts a journey is often not the same person that finishes it. The process of becoming is ongoing and never ends.  The moment that you become fixed is the moment that you start to … Read More

Who you are serving

blue sky clouds

It’s easy for people to impress their thoughts on to others and imagine what people need to survive. Driven by profit, one can see the potential for almost any kind of product. Static methods of research and analysis are not effective in communicating the full scope of a problem that is always moving. When one takes the view that every … Read More