Businesses can use data to measure progress and make guesses about the future at any moment in time. This information could be used to correct problems, improve processes, or assist leaders in making a decision.
Determining when and where to take action on the recommendations is the leadership challenge.
Rather than always sprinting to catch the latest trend, energy can be saved by understanding the role of timing in action and decision making. Awareness of the options makes the situation more about patience and discipline. This alone makes the competition between businesses less about competing with each other and more about competing with themselves.