“We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” 

— William Gibson, Pattern Recognition

Patterns exist on macro and micro scales and the daily routines of life are what sustain us as individuals and form the foundation of civil society.  Annual occurrences such as the four seasons, anniversaries, birthdays, weather phenomena, and annual political, economic, or sporting events provide more depth and substance to what people view as existence.  As waves, patterns dissipate over time and can be an opportunity for growth when synchronized with another pattern of the same frequency.

Sifting through various media and by maintaining awareness of one’s surroundings, one can see patterns and trends emerging in various areas such as brands, aesthetics, words, graphics, architecture, politics, speech habits, and fashion.  Working in the space between patterns is where one can discover the links between disparate elements and it’s where opportunities exist to create something new.

It is at these intersections in particular where waves of ideas, technology, or belief systems merge that one can start to create a new reality.  It’s one thing to see the pattern, but yet another to do something meaningful with it.  It’s in the action to connect them that leaps in growth can happen.

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