Processes are repeatable, and outcomes are generally not.  Factors may change along the way that impacts what you are able to do.  However, the steps people take can be recreated regardless of the context.  A process can also serve to bring people together and that alone can be more valuable than any amount of profit.  A process can build a culture.

Focusing on achieving a certain outcome can cause you to not be open to new ideas or collaborations.  You will be concerned primarily with doing whatever it takes to attain a certain result.  A sound process does not guarantee results, but it positions you to reach them.  And along the way keeps you open to emerging opportunities that may help you get where you need to go.

[Photo:  Learning to make a good cup of coffee is different than enjoying a cup of coffee.]