At least that’s what teens are saying and they seem to prefer Adidas and Vans. Nike is still number one, though.
Under Armour is again the No. 1 brand males classify as an “old brand” that they no longer wear. Piper Jaffray notes among upper-income females, Under Armour got only one vote as the preferred apparel brand.
As a result, Piper Jaffray analyst Erinn Murphy is lowering earnings estimates and her price target for shares of Under Armour.