Under Armour is an old brand?

At least that’s what teens are saying and they seem to prefer Adidas and Vans. Nike is still number one, though.

Under Armour is again the No. 1 brand males classify as an “old brand” that they no longer wear. Piper Jaffray notes among upper-income females, Under Armour got only one vote as the preferred apparel brand.

As a result, Piper Jaffray analyst Erinn Murphy is lowering earnings estimates and her price target for shares of Under Armour.

Related:  Teens are spending their money on Amazon and Adidas, while Nike loses favor.

Leave a Reply