A sense of urgency can propel people into greatness or demotivate them entirely.

It all depends on how the message is delivered to the people doing the work.

The most successful leaders can fine-tune their choice of words, tone, and delivery to resonate with their audience.

The least successful may not be aware that how you talk to people can make a big difference in whether or not people will sign up to follow you–or get your work done for you in a timely manner.

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