A nuanced approach

bamboo mat

Not all problems can be solved with blunt force.  A softer approach enables you to be more nuanced in your solution.  It involves becoming deeply familiar with your customer.  Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick start an effort, but can be ineffective for longer-term growth and client satisfaction.

Future simple

pattern

As fast as the present seems to move, the future appears to be moving quicker. Although movement can feel like progress, being still can bring a sense of calm. Maybe the future isn’t in being busy, but rather in simplicity.

Instagram moments

stained glass

Are you serving the needs of a client or creating a moment that can be shared on Instagram? This is the question that architects and designers now face. It’s certainly possible to do both. Driving social media traffic and getting clicks shouldn’t drive your work.  It’s a by-product of good design.