A focused narrative can tell a story, communicate meaning, and have the effect of building community.
Remove context and a story can become abstract and conceptual.
Regardless of how you approach telling your story, having a good sense of your central theme and what you value is critical.
It can drive your story forward and tie it together over multiple social media outlets, for instance.
A good story can enable you to make connections with people. Converting that connection into a business opportunity is the next step and requires time to develop. It’s hard work.