A focused narrative can tell a story, communicate meaning, and have the effect of building community.

Remove context and a story can become abstract and conceptual.

Regardless of how you approach telling your story, having a good sense of your central theme and what you value is critical.

It can drive your story forward and tie it together over multiple social media outlets, for instance.

A good story can enable you to make connections with people.  Converting that connection into a business opportunity is the next step and requires time to develop.  It’s hard work.