Design is often seen as the application of creativity to solve problems. But while creativity is certainly an essential component of good design, it is not the only one.

Effective design also requires a deep understanding of the user’s needs and the ability to translate those needs into tangible solutions. In other words, “design is intelligence made visible” [Alina Wheeler, Author]

By applying their knowledge and skills in a thoughtful way, designers are able to create products, experiences, and environments that make our lives better. And that is why design is so important.