Creating a strategy is the act of recognizing, comprehending, and then balancing the internal and external forces at work in an organization.  Lose your sense of how your firm is positioned and you may be faced with an organizational identity crisis.

Synchronize your business’s purpose with the shifting needs of the customer.  This is the point where competition ends and co-creation begins.

I look closely at the nodes or points where an organization connects with a customer. The quality of those particular interfaces can have a major impact on an organization’s strategy.

[Photo: Sketch of Parc Guell in Barcelona, Spain]