The positioning of a person, place, or thing for maximum impact or effect—that’s the secret to good design.

Whether you are finalizing a deal, creating a new product, or shepherding change, how you go about creating an environment for your idea to thrive can make or break your project.

It’s not enough to build something and let people find you.  You need to create a context for change to successfully occur.

[Photo:  Early evening at the beach in Rehoboth, Delaware]