Generally speaking, your audience is wherever your message is being received.

For example, if you’re giving a speech at a conference, your audience is the group of people who are attending the conference.

If you’re writing an email to your boss, your audience is your boss.

Sometimes, though, it can be helpful to think about your audience in a more specific way.

Who are they? What do they care about? What do they already know about the topic you’re discussing?

Answering these questions can help you to figure out how to craft your message in a way that will resonate with your audience.

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