Core purpose

lens in focus

What is your reason for being?

Do you intend to solve a problem?

What motivates your organization?

What does your company value?

What motivates your executives to invest their time in the organization?

What does your company make?

Why does your company make this product or perform this service?

What can you accomplish collectively that you can’t do separately?

Can you find people that believe in and share your core values and purpose?

Why is what you do important?