Ideas spread like wildfire, but it’s not always a free-for-all.

When ideas are adopted more gradually, they may be more stable in the long run. This is called a stable diffusion of ideas; it means that instead of the idea being rapidly adopted right away by all listeners, only a few people can effectively act as gatekeepers and spread it further until most people are aware of it.

This process gives space for the idea to evolve and allows more members of the group to digest and develop an understanding before sharing it with larger groups.

As a result, when everyone else ends up hearing about the same idea, there is better comprehension, and stands a stronger chance at longevity among its audience.

Don’t be deterred if people don’t provide an immediate positive reaction to an idea. It can take time for people to process it and decide if it’s best for them.