Innovation is often lauded as the key to success in business. After all, it is through innovation that new products and services are developed, and it is by being innovative that companies can stay ahead of the competition.

However, a company can become so focused on innovation that it actually stifles creativity and hinders progress. This can happen when ideas are only ever evaluated based on their potential for turning a profit, rather than on their merits as solutions to problems.

It can also occur when companies become so wedded to their own way of doing things that they fail to capitalize on new opportunities.

The innovation paradox is a real challenge for businesses, but it is one that can be overcome by striking the right balance between focusing on profit and encouraging creativity.