People are bombarded with an overwhelming amount of choices every day. With so many options available, it can be hard to decide what to buy, where to eat, or even what to wear.

This is where cool hunters come in. Cool hunters are trendspotters who scour the world in search of the latest and greatest products, trends, and experiences. By keeping their finger on the pulse of popular culture, cool hunters are able to identify up-and-coming trends before they go mainstream.

As a result, they often have a significant influence on the products and services that we use on a daily basis. While some cool hunters work for large companies or marketing firms, others operate independently, sharing their findings with the world through social media or blogs.

Hiring a cool hunter for your work is likely unrealistic because their work is broad and may not have much relevance to what you specifically do.

You can, however, take time to step away from your work to take in the big picture. Keeping pace with what’s happening in the economy may be no simpler than becoming more aware of what you are doing on a moment-to-moment basis. Making small, thoughtful adjustments can be more impactful than chasing the latest trends.

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Want to learn more about cool hunting? Check out William Gibson’s novel, Pattern Recognition. Being published in 2003, it was ahead of its time in describing the business of trendspotting.