Business leaders need to be the architects of their organizations. They help companies create their own futures, and align themselves internally and externally to achieve those goals.

The following books on co-creation describe a non-traditional way to envision and create value. This way of thinking is gaining momentum as leaders see that the rules of business competition are evolving.

1. The Co-Creation Paradigm, Venkat Ramaswamy and Kericam Ozcan.

The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach.

2. The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits, Venkat Ramaswamy and Francis Gouillart.

The Power of Co-Creation details how enterprises have used a wide range of engagement platforms—and how they have even restructured internal management processes—in order to harness the power of co-creation. Enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value.

3. The Future of Competition: Co-Creating Unique Value with Customers, C. K. Prahalad and Venkat Ramaswamy.

This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

4. Competing for the Future, Gary Hamel and C. K. Prahalad.

Winning in business today is not about being number one–it’s about who “gets to the future first,” write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves.

5. Co-Creation: Mystery Solved!, Filiberto Amati.

This book aims at providing the reader with the tools to understand co-creation, by providing a simple yet powerful framework to ask the relevant questions.