What is a deep solution? It is a concept that is fully integrated with all aspects of an organization. 

It is a design solution that has been pushed through all aspects of an organization to help create an alignment of business strategy, operations, products, service, and employee and customer satisfaction. 

How do you achieve this? It starts with bouncing the idea back and forth between the micro and macro perspective. One needs to resolve an idea at both levels in order to create a union between the two. A good idea should work well at both scales.

To resolve this tension you need to know how to resolve tension between opposites. The real goal is to create balance.

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