There is a dark side to comfort zones.

It’s a lack of growth.

• “Let’s just keep doing what we’re doing.”
• “Let’s stick to what we know.”
• “We’re fine as is.”
• “Let’s ride this wave as long as we can.”
• “Nobody likes change.”

I see comfort zones as a foundation to slip back into when you need a break or time to recover.

Then, it’s time to start pushing again. Exploring.

Traditional organizations will keep you in the comfort zone because it’s predictable and rational. Things make sense.

In a connected organization, being out of your comfort zone is the status quo. You are surfing and constantly scanning the horizon for the next wave. Your comfort zone is your process, your approach.

This approach will keep you growing and catching the next wave. Your real comfort zone is your process, your adaptive approach in action. Embrace this approach.

Growth lies in riding the waves of uncertainty, not in the still waters of the familiar. When the next wave looms, don’t retreat—leap forward. That’s how you not only catch the next wave but also thrive on it.