Bouncing around ideas is easy and often fun. Creating a structure to develop a thought and bring it into reality requires more work.

At a loss for what to do next? Start by answering the following questions:

Who?
What?
Where?
When?
Why?
How?
How Much?

Answering these questions should help you lay out a skeleton structure for your idea and start testing it with your customers. Resist the urge to over think how you answer the questions. Defining what you are trying to do will enable you to start measuring its value.