Communicating with people through a machine is effortless. Well, almost. Energy is required to input your message into a phone, email, tweet, text, or direct message on one of a variety of tools such as a phone, app, or network. Once your message has been crafted, it’s easy to spread it quickly and without friction.

“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be that machines will do the work that makes life possible and that human beings will do all the other things that make life pleasant and worthwhile.”

— Isaac Asimov, Robot Visions

Moving without resistance enables you to be many places at what appears to be the same time. “You’re everywhere” is something one might say to another who makes extensive use of social media. Using technology with intent is when the results start to appear.

What message are you trying to send?  What are you hoping to achieve?  With focus comes clarity on how you should proceed.

[Photo: The fountain at the Hirshhorn Museum in Washington DC. Its form and purpose are clear.]

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