Communication can be nonexistent, sporadic, or steady.  It can also be irrelevant and meaningless.

Effective communication can keep people informed, sway the unconvinced, and motivate them to achieve new heights.  When not done well it can build walls, turn people away, and cause them to lose interest in your goals.

In any organization, clear and consistent communication is what holds people together.  This is especially important when people are working remotely, with minimal direction, and the expectation is that they are responsible for figuring how to build what’s next.

Communication is the foundation of culture.  It strengthens the bonds between people.