The challenge that people face in a time of increased automation is delivering a personalized product or service. How do you deliver something in a way that looks and feels as though you created it yourself? Or that your manner of communicating with others conveys that you understand their needs and desires.

When our communications are automated, it affects how people interact. Creating a connection with your customer or audience can pay dividends.

How Pairing Personalization & Automation Can Skyrocket Email Conversions

How Real-Time Personalization Augments Marketing Automation

Personalization with Automation – The Complete Guide

Food for thought:

“Modernism isn’t a design ethos any more, it’s an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role… The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is an identity. And that identity is something we are encouraged to incorporate into our perception of self, that anonymity is proposed as something to emulate. Whimsy and uniqueness are indulgences.”

— Nick Harkaway, The Blind Giant
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