I believe that design is leadership and leadership is design. The challenge for designers and leaders alike is to sort through what is unknown in order to make sense of where to go and then determine how to get there.

Everything is concealed in symbolism, hidden by veils of mystery and layers of cultural material. But it is psychic data, absolutely. The large doors slide open, they close unbidden. Energy waves, incident radiation. All the letters and numbers are here, all the colors of the spectrum, all the voices and sounds, all the code words and ceremonial phrases. It is just a question of deciphering, rearranging, peeling off the layers of unspeakability.

— Don DeLillo, White Noise

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