Since starting this blog, I’ve posted over 300 times. I’m now in a great routine where I am getting new material up daily. I actually find it easier to write daily and I think that it keeps me sharper. Or at least it keeps the ideas flowing.

It takes me 15-20 minutes to write a piece. Some posts are good and others not. I have found that once or twice a week a post may get a lot of attention. Good content does attract readers, but so does catchy titles and good opening lines. However, this has a way of working itself out. You might get a reader in the door, but you won’t hold on to them for long. I believe that people will make some allowances for sub par writing, you must deliver in future posts. Otherwise, you’ll lose readers. Writing consistently is important to me and I have found that my readers appreciate it, too.

I keep a note book with me to write down ideas as they develop over the day. It’s amazing how fast an idea can disappear if you don’t capture it immediately. I find that I’m most productive in the early morning. On occasion I can type a few posts in one sitting, but it doesn’t happen all the time.

Ideas for posts may come from something I see in social media, the news, a comment from a reader, or something I may see or experience over the course of a day. There’s not a single place I look. I do spend quite a bit of time reading other blogs and scanning the news. I find Google News to be especially helpful in this regard.

This blog is evolving and I’m definitely in a different spot than when I started over a year ago. My writing has matured, for one. I find that I’m now more focused and can see the potential for how this ‘communication platform’ can develop over time. However, getting to this point has taken quite a bit of work and experimentation. If something hasn’t worked out then I don’t dwell on it for long. I just move on and keep iterating.

One thing in particular sticks out about this project that I often share with people that are interested in blogging or perhaps taking on some important project in their own lives: you need to be constantly building to create the reality you want.

It can be hard work, frustrating, and you may not find people supporting you. But, chipping away at your goal daily will eventually pay dividends. You just have to put in the effort to get there first.

It’s no surprise that it takes so much energy for a rocket to launch into space. Achieving escape velocity, the speed required to break gravity’s hold on a rocket, requires an enormous amount of fuel. Once in space, there is no resistance to slow you down.

Starting new projects is similar to a rocket achieving escape velocity. It takes a lot of work.  But once you are moving and get to the point where you have built momentum, a system, and have readers or customers, then it can turn effortless.