Simplicity in design

There are benefits to keeping things simple: it creates clarity, reduces complexity, and can increase productivity. Simple does not mean boring or uninteresting.

Achieving simplicity in design is a matter of having a clear understanding of the problem that you are solving and continually working to reduce a prospective solution to it’s essence. Any more or any less and you will have missed the mark. Pushing a design to the brink of failure requires discipline, rigor, and a willingness to let go of ideas.

And knowing when to stop.

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