Cooperation and competition are two ways to get something done.

Cooperation involves reaching out and aligning yourself to another. Relationships are built that are mutually beneficial.

Competition is useful, but it can turn people away. It can serve as a forge for ideas, companies, and people. Not everyone wins.

The reality is that most of use both approaches in our business and personal lives. The important thing is to recognize the benefits of being cooperative and competitive and figuring out when to apply them for maximum effect. Don’t let one way of thinking dominate your actions.

Moving between approaches is easy when you have a clear vision for your company and core values to underpin your efforts. It keeps people focused.