Now there are…

…design strategists, design thinkers, design architects, design engineers, design managers, design leaders, design scientists, graphic designers, user interface designers, user experience designers, service designers, product designers, industrial designers, network designers, systems designers, and design researchers.

They are practicing…

…design strategy, design thinking, design management, design leadership, design science, graphic design, user interface design, user experience design, product design, service design, industrial design, systems design, or design research.

Design has certainly become mainstream over the last decade. How far will it spread and what will be the extent of its impact on business? Design has done well operating on the fringe of society and I am happy that people are now seeing the value that it can create and provide. 

If design has been mainstreamed, then who will be on the edge looking over the horizon to anticipate what is coming next?

The answer is likely not a single designer or design team, but rather a design-empowered organization that is maintaining awareness of both the present and the future. That will be the real legacy of the current design movement.