Remarkable ideas emerge when we pare down to the essentials.

It’s a natural inclination for people to go in the opposite direction: piling on bells and whistles, under the impression that users want them, perhaps in an effort to make the offering more interesting.

Don’t fall for that trap.

The sweet spot lies in harmonizing customer desires, budgetary constraints, timelines, and that spark of ingenuity.

Embrace the art of subtraction and watch your ideas pop.

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