Productivity is linear, reactive, traditional, and cause-and-effect.

Creativity is non-linear, proactive, flexible, and holistic.

With a focus on productivity, an organization must make time and space for creativity to occur.

With a focus on creativity, an organization will be more open to making big leaps, sometimes leaving old ideas behind.

Leading a productive organization is about maintaining control.

Leading a creative organization is about creating a context for growth and relinquishing control within the boundaries of your culture and values.

Creative organizations can be just as profitable as productive ones. The difference lies in how you get there.

What’s your focus?

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