Brick by brick, layer by layer, floor by floor, building by building, block by block, and neighborhood by neighborhood.

That’s how cities are built.

Your relationships with your clients are built similarly, interaction by interaction, call by call, text by text, meeting by meeting, project by project, and contract by contract.

Each interaction means something and is an opportunity to build upon to create something larger.

Don’t blow it up by getting lazy with your responses and communications. Or taking the client for granted because you have a long-standing relationship with them.

Your team should understand this perspective as well.