What is real?  Form, space, and order.

Form is shape and structure.  The shape of information, the structure of a building, or the layout of a website affects how we perceive, experience, or interface with it. 

Space is the volume or area created by the form of an organization where human interaction takes place.  A room in a building, an atrium, the virtual space of a computer, or the hierarchy of a business.    

Order is how the parts of an organization or an experience relate to the whole and ultimately convey a shape or structure’s purpose. 

Understanding form, space, and order help one to make sense of what is real in a multifaceted, highly networked society.  It can be used to illuminate the underlying values, trends, or beliefs of any organization.  It enables one to cut through an image-saturated environment and arrive at ground truths.

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