The best design is invisible.

The best marketing is invisible.

The best technology is invisible.

What is it with invisibility? The idea is that brands or products should be seen but not heard.  People should be aware of their existence, but they should not insert themselves into our lives against our permission.

Otherwise, people will quickly tire of them.

There’s a fine line between something being over-designed, over-marketed, or over-powered and something that fits the need.