Digital tools

wrenches

Understanding what people really need is the key to understanding how to advocate for them. Digital tools and processes can help you reach a large group of people very quickly, and assist in quickly analyzing data. Even after a useful sample of data has been gathered, the information can be used in multiple ways. Digital technology is a great way … Read More

Strong bonds

Anacostia park

Building a successful business ecosystem is dependent upon unifying all aspects of an organization. The vision of the leader serves as the guiding force as a company develops over time. Information, materials, products, and services need to flow easily from point to point or from person to person across an organization’s network. Friction impedes flow. Disgruntled or disillusioned employees, ineffective communications … Read More

Staying relevant

forced perspective on a bridge

If your business is relevant then it is competitive.  Maintaining relevance requires a consistent effort to keep your business in the minds of the people you are serving.  This includes both your current and future customers. Losing relevance means that you are no longer aligned with your customers.  It means that you are losing touch with what’s happening in your … Read More