Finding value

shopping

One company wants to attack another by expanding into its market.  The new products they create will include variants on what the company being attacked makes.  The hope is that these blended product concepts will be familiar enough to people that it will lure them away from what they are currently using. If Company A makes product X and Company … Read More

A nuanced approach

bamboo mat

Not all problems can be solved with blunt force.  A softer approach enables you to be more nuanced in your solution.  It involves becoming deeply familiar with your customer.  Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick start an effort, but can be ineffective for longer-term growth and client satisfaction.

Expanded vision

umbrella

Pushing your vision through every aspect of your project is the sign of an experienced designer.  No stones are left unturned and no details are forgotten.  Whether designing a building, writing a book or forming a new company your impression of the future should touch all aspects of your work. As one’s vision becomes more granular it becomes more comprehensive … Read More