Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick start an effort, but can be ineffective for longer-term growth and client satisfaction.
Pushing your vision through every aspect of your project is the sign of an experienced designer. No stones are left unturned and no details are forgotten. Whether designing a building, writing a book or forming a new company your impression of the future should touch all aspects of your work. As one’s vision becomes more granular it becomes more comprehensive … Read More
A focused narrative can tell a story, communicate meaning, and have the effect of building community. Remove context and a story can become abstract and conceptual. Regardless of how you approach telling your story, having a good sense of your central theme and what you value is critical. It can drive your story forward and tie it together over multiple … Read More