A nuanced approach

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Not all problems can be solved with blunt force.  A softer approach enables you to be more nuanced in your solution.  It involves becoming deeply familiar with your customer.  Reaching understanding takes time and patience. Rushing into new initiatives is a great way to kick start an effort, but can be ineffective for longer-term growth and client satisfaction.

Expanded vision

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Pushing your vision through every aspect of your project is the sign of an experienced designer.  No stones are left unturned and no details are forgotten.  Whether designing a building, writing a book or forming a new company your impression of the future should touch all aspects of your work. As one’s vision becomes more granular it becomes more comprehensive … Read More

Converting connections

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A focused narrative can tell a story, communicate meaning, and have the effect of building community. Remove context and a story can become abstract and conceptual. Regardless of how you approach telling your story, having a good sense of your central theme and what you value is critical. It can drive your story forward and tie it together over multiple … Read More